Mar 29, 2021
One of Mark Allen Group’s leading business-to-business titles, Aerospace Testing International, is celebrating the success of its new webinar series – with the announcement that eight virtual events have already been booked for the new financial year, beginning April 2021.
The webinar series began as part of a drive to increase digital activity at the start of the pandemic in 2020 and has now quickly evolved to become a new cornerstone of the brand, with nine successful virtual events hosted from May 2020 to March 2021.
During the early days of lockdown, the editorial, sales and marketing teams worked together to successfully develop and deploy a series of online events that were highly profitable, have supported the growth of the aerospace engineering community and enhanced the brand significantly.
“We have developed new skills and knowledge, worked closely with companies and speakers to develop and hold webinars and revitalized our social media engagement with the online events,” said Aerospace Testing International’s editor Ben Sampson, who has been at the forefront of the new initiative both in terms of editorial coverage and promotion and in his new role as a regular webinar host.
Revenue from digital more than doubled during 2020. In the next financial year eight more online events have been sold – with the roundtable format proving so successful that themed weeks with several webinars are planned to further increase revenue and engagement with the audience.
Meanwhile, with one podcast series focused on innovation delivered, the regular monthly ATI podcast now has more than 1,000 downloads and attracts high-quality interviewees from the industry.
Flight and manufacturing activity slowed in aviation during the pandemic, but aircraft testing and certification programs continued, as has the development of new technologies and aircraft types. Aerospace engineers are busier than ever before, developing more ways of flying with electric and hybrid and supersonic propulsion systems and new types of aircraft, such as drones and urban air taxis.
“The pandemic has been challenging for Aerospace Testing International, but it has also brought the opportunity to mature the brand via new digital platforms,” said Sampson. “We are now building on that to take full advantage of the inevitable growth in the sector during the next few years to ensure that the title continues to mature as a multi-media platform.”