Digital advertising guidelines
The Mark Allen Group offers extensive advertising options to help you reach the audience you need. Please find all our advertising options below.
Please note you will need to turn off your adblocker to view this page
Rich media guidelines
- Video/Audio must be muted by default if set to autoplay
- Option to switch audio on/off must be available
- Video must not exceed 20 seconds
- External assets must be supplied over SSL (this includes images, videos and scripts)
- If the creative is an expandable, it can only expand on click or rolling over for 3 seconds or more.
- If a HTML5 file is supplied please note that most HTML5 features are not supported on Internet Explorer 8 and below. In these instances a static fall back image should appear.
- There should be only 1 .html file at the root of the package that starts the ad.
- Additional load for HTML5 creatives must be "polite" and may not exceed 2.2 MB.
- Strobing, flashing backgrounds, or otherwise distracting ads are not allowed. Animation length must be 30 seconds or shorter, and animated GIF ads must have a framerate of 5 frames per second or slower.
- Trick to click ads are not allowed. Ads can't pretend to be a system or site warning. Ads can't mimic or resemble Windows, Mac, or Unix dialogue boxes, error message, etc.
Billboard
| Description | A billboard slot does not allow a leaderboard to be placed within in. Please make sure if you have purchased a billboard that all 4 sizes are provided. | |
|---|---|---|
| Max file size | 1 MB | |
| File format | Static or animated image file (PNG, GIF, JPEG), HTML5, 3rd party (tag or script) | |
| Third party impression tracking available | Yes by URL only | |
| Advert dimensions | Desktop | 970 x 250 pixels |
| Tablet - high resolution | 728 x 90 pixels | |
| Tablet - low resolution | 468 x 60 pixels | |
| Mobile | 320 x 50 pixels | |
Leaderboard
| Max file size | 1 MB | |
|---|---|---|
| File format | Static or animated image file (PNG, GIF, JPEG), HTML5, 3rd party (tag or script) | |
| Third party impression tracking available | Yes by URL only | |
| Advert dimensions | Desktop | 728 x 90 pixels |
| Tablet - high resolution | 728 x 90 pixels | |
| Tablet - low resolution | 468 x 60 pixels | |
| Mobile | 320 x 50 pixels | |
Double MPU
| Max file size | 1 MB | |
|---|---|---|
| File format | Static or animated image file (PNG, GIF, JPEG), HTML5, 3rd party (tag or script) | |
| Third party impression tracking available | Yes by URL only | |
| Advert dimensions | Desktop | 300 x 500 pixels |
| Tablet - high resolution | 300 x 500 pixels | |
| Tablet - low resolution | 300 x 500 pixels | |
| Mobile | 300 x 500 pixels | |
MPU
| Max file size | 1 MB | |
|---|---|---|
| File format | Static or animated image file (PNG, GIF, JPEG), HTML5, 3rd party (tag or script) | |
| Third party impression tracking available | Yes by URL only | |
| Advert dimensions | Desktop | 300 x 250 pixels |
| Tablet - high resolution | 300 x 250 pixels | |
| Tablet - low resolution | 300 x 250 pixels | |
| Mobile | 300 x 250 pixels | |
Wallpaper
| Description | Wallpaper, sometimes called a website skin, is a custom advertising experience that enables advertisers to paint the background of a publisher page to maximise impact and brand awareness. Please note this size and template may slightly differ from website to website as well as only being visible above screen resolutions consisting of 1600px width. | |
|---|---|---|
| Max file size | 1 MB | |
| File format | Static or animated image file (PNG, GIF, JPEG) | |
| Third party impression tracking available | Yes by URL only | |
| Advert dimensions | Desktop | 2560 x 1440 pixels |
| Tablet | N/A | |
| Mobile | N/A | |
| Template | Available here | |
| Example | Available here | |
Skybox
| Description | The skybox advertisement serves as a fixed advert that can be positioned at the top or bottom of the website. Upon scrolling it will shrink to a smaller size and upon returning to the top it will expand to the largest size allowing maximum brand impact and awareness. Please note, clicking the close button will cookie the advert for 1 day. | |
|---|---|---|
| Max file size | 1 MB | |
| File format | Static or animated image file (PNG, GIF, JPEG). Video in hosted mp4 (must be over SSL and no longer than 20 seconds). | |
| Third party impression tracking available | Yes by URL only | |
| Advert dimensions | Desktop | 2280 x 450 pixels & 2280 x 150 pixels |
| Tablet | 1520 x 450 pixels & 1520 x 150 pixels | |
| Mobile | N/A | |
| Template | Available here | |
Adhesion
| Description | The Mobile Adhesion serves as a standard mobile ad unit which is positioned to the bottom of the tablet or mobile phone. Upon scrolling down the advert will hide and upon scrolling back up the page the advert will reappear giving the largest viewability without hindering user experience. | |
|---|---|---|
| Max file size | 150 KB | |
| File format | Static or animated image file (PNG, GIF, JPEG) | |
| Third party impression tracking available | N/A | |
| Advert dimensions | Desktop | N/A |
| Tablet | 600 x 70 pixels | |
| Mobile | 320 x 50 pixels | |
Interscroller
| Description | It is a full-screen, inline vertical advert placement that is positioned in a prominent position within the page and takes up the full size while in “Portrait” orientation. It delivers a highly-impactful experience that appears on scroll and responsively spans the full width of the device. | |
|---|---|---|
| Max file size | 1 MB | |
| File format | Static or animated image file (PNG, GIF, JPEG) | |
| Third party impression tracking available | N/A | |
| Advert dimensions | Desktop | N/A |
| Tablet | 1080 x 1920 pixels | |
| Mobile | 450 x 800 pixels | |
| Template | Available here | |
| Example | Available here | |
Top and tail
| Description | Build your brand with premium display banners on mobile. These ads deliver a richer experience to the user than traditional standard banners. One will be positioned above the header while the other will be positioned above the footer to offer greater brand exposure. | |
|---|---|---|
| Max file size | 1 MB | |
| File format | Static or animated image file (PNG, GIF, JPEG) | |
| Third party impression tracking available | N/A | |
| Advert dimensions | Desktop | N/A |
| Tablet | N/A | |
| Mobile | 500 x 240 pixels | |