We help businesses positively influence their target audiences by providing bespoke content to meet their strategic marketing aims. Through a range of value-added products, services and brand extensions we will work with you to deliver creative, sector-specific marketing solutions tailored to the needs of your audiences.
By working with us, your business will be benefitting from our hard-earned, specialist market and audience knowledge from our teams who are embedded in their markets and understand what solutions will work for you.
We help clients reach our specialist audiences with sponsored supplements co-branded with your company name and the name of our journal or magazine. Our supplements offer the opportunity for you to publish research or important information in association with the name and reputation of our prestigious brands. Supplements published in any of our healthcare titles will be peer-reviewed to safeguard the scientific and research quality of the publication and published content.
For clients who, for whatever reason, believe that sponsoring a supplement is not the right marketing option for their audiences, we offer a range of other high impact content marketing solutions. For example, many clients opt for sponsorsing a Guide-To, which are A5 pocket sized booklets focusing on a particular topic or therapy area. The information provides a snapshot of the most important guidance or practical information for professionals to keep and refer back to.
We also help clients target our readers through Product Focuses. Product Focuses are especially popular in helping our healthcare audiences understand more about the practical applications and importance of a client’s product. Our editorial team will commission a clinical article, which will be written by a a expert healthcare professional, focusing on a particular product. The article will include references, will be fully researched, independent, peer-reviewed and include case studies of the product in use.
Other popular content marketing ideas, which offer a quick and convenient way for clients to get their brand or message across to key target audiences, are Fact Cards and Posters. A fact card is a co-branded card published with our magazines or journals which contains top tips for professionals to use as a quick reference guide. Posters are also co-branded with messages from the sponsor. They provide important information, which is useful for daily reference.
The prestige of our brands provides us with the privileged position of being able to work with many of key opinion leaders in our markets. On behalf of our clients, we organise and facilitate round-table discussions with groups of industry leaders on areas of topical interest or on subjects which clients wish to get onto the agenda. Our editorial teams will write-up the round-table discussions, which will be sponsored by clients, for distribution to our specialist audiences.
We work with clients to bring them into direct contact – either face-to-face or online – with key target groups and decision makers. We currently organise a number of sponsored road-shows, webinars, conferences and seminars, which are free-to-attend or view and provide vital CPD/CET and information for delegates. Using our knowledge of and access to our markets, we will commission the educational programme and arrange the speakers on behalf of our clients.
Want to learn more about our content marketing services?